Cruisers Yachts of Oconto has been named one of the Top 8 finalists in the 2025 Coolest Thing Made in Wisconsin contest, hosted by Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group. The company’s 38 VTR model earned its place among nearly 150 products nominated from across the state, representing the best of Wisconsin innovation and craftsmanship.

The annual competition highlights Wisconsin-made products that showcase excellence in design, technology, and manufacturing. From industrial equipment to consumer goods, the Top 8 finalists reflect the state’s diverse and thriving manufacturing community.

Public voting will determine which product advances in the competition. Supporters can cast their votes daily at https://www.madeinwis.com/. through Tuesday October 14 at 5 p.m. CT.

Cruisers Yachts encourages boating enthusiasts, local supporters, and the broader Wisconsin community to participate in the voting process and help bring home the title of the Coolest Thing Made in Wisconsin.